I think i have the answer to the problem
1. People don't know about events at CSULB.
2. Not everyone goes to every event, but certain events appeal to certain people, so technically speaking, there is something for everyone.
3. If people know about the events, they stay on campus longer, they spend money on campus longer, they have more school pride, and erode the stereotype of a CSULB commuter student.
The answer:
A curated list.
I figure, if I list every single event, it won't help anyone at all. Rather, having a list that I recommend, instead of going to all the events, just the ones I think you should go to. I do realize that by doing that, I am automatically discriminating, censoring, and shunning certain groups/events.
However, with a curated-hand-picked-list, I can really get serious about events, write more background information, and possibly make more students attend events. This, is naturally the end game result I work for.
I'll think more about this over the weekend/finals.